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Looking For Demographic Targeting? Look Towards The Data
Janet Driscoll Miller recently wrote about the new demographic targeting now possible on a limited basis with Google AdWords . While I respect the latest move from Google, who have contributed much to...
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Your Piece of the Pie: Five Steps for Segmenting Your Audience
ADOTAS – GM or Ford … Grand Canyon or Paris … What do buying a car and planning a trip have in common? Both activities are among the most common types of online search. Data shows that 85 percent of...
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Resonate Unveils New Analytics and Insights Platform Focused on Values
RESTON, VA. (December 11, 2012) – Resonate, the only advertising technology company that gives marketers the ability to target audiences based on people’s values, today introduced Illuminate....
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Audience Targeting Options When the Cookie Crumbles
ADOTAS — Marketers and their respective ad agencies will increasingly be on the lookout for new ways to reach target audiences, as well as properly track and attribute engagement for digital media...
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